Posts Tagged ‘Managing a business’
5 Small Business Mistakes to Avoid
Here are five mistakes that all small business owners can avoid to take themselves to success and prosperity.... more
PEO Companies Minnesota
While the decision whether to use a PEO or not lies with you, there are a ton of benefits a PEO can impact on your business. Here are some:... more
Are They Proud Of Their Work? It Will Show
By MARK RIFFEY. Just because it is "grunt work" doesn't mean it isn't valuable. Your employees' work and personality at 2:00 am is the face of your business to many customers.... more
Why They Don’t Answer Your Calls Or Read Your Email?
By MARK RIFFEY. Do your customers and prospects let your calls go to voicemail? Do they open your emails? It's time to get relevant and engage them in THEIR context with you – not as total strangers.... more
The Scariest, Most Painful Business Conversation
By MARK RIFFEY. The most painful (and scary) conversations I have with small business owners are about marketing.Commonly it involves how another company "stole" their business with "more aggressive" marketing.... more
Business is Personal: What’s a Core Story?
By MARK RIFFEY - One of the more common things you'll see from a business that's differentiating themselves using things other than price is their use of a unique selling proposition (USP), and a "core story" t... more
The Most Expensive Advertising Ever
By MARK RIFFEY. Are you wasting those carefully planned advertising investments? The most expensive investment we can make is one that's wasted.... more
View Marketing as an Investment, Not an Expense
By MARK RIFFEY.When something is viewed as an expense, your instinct is to reduce it to the smallest possible amount. Doing this to your marketing is not unlike choking yourself.... more
Simple Advice for Acquiring and Retaining Customers
By MARK RIFFEY. Some of the simplest advice I give is the most powerful: "Do at least one thing today to get, or keep, a client."... more
Let Your Customers Turn On the Lamp
By MARK RIFFEY -What's the first thing you do when deciding which lamp to buy? YOU TURN ON THE LAMPS. Give your customers the opportunity to see your products in a place that makes it easy for them to buy.... more
Starting a New Business – What’s Your Plan?
By MARK RIFFEY - Let's talk about business startups. Before you order those business cards, buy those supplies, determine your costs and set your prices...you need to research your market.... more
What Does a New Business Owner Do First?
By MARK RIFFEY - Let's talk about business startups. The overwhelming load at startup can freeze you in your tracks.... more
Why Much of the Internet is Blacked Out Today
By MARK RIFFEY - What is Intellectual Property? And what's it got to do with much of the Internet being blacked out this week? Mark Riffey of the Flathead Beacon explains.... more
A Letter from Georgia
By MARK RIFFEY - We almost didn't open it, thinking it was junk mail. Why would the University of Georgia send us mail way out here in Montana?... more
Work at a Ski Resort
By WARREN MILLER. Are you a recent college grad? Need a job? Google the “want ads” of all the major ski resorts in America. What’s wrong with working at night and skiing or snowboarding all day for a w... more