Noteworthy Wins Best Overall in Downtown Holiday Window Decorating Contest

Noteworthy Paper & Press, located at 219 S. 3rd St. W, won Best Overall Window in the 22nd annual Downtown Holiday Window Decorating Contest, coordinated by the Missoula Downtown Association. Noteworthy was one of 17 participating businesses in this year’s contest.

Other categories and winners this year include:

Most Festive………………………The Montana Scene (170 E. Front St.)

Best Use of Small Space……..Fact & Fiction (220 N. Higgins)

Kids Choice…………………………Frame of Mind (1706 Brooks)

Most Elegant……………………..A&E Design (222 N. Higgins)

The MDA thanks all businesses that participated in the competition and urges shoppers to come Downtown to see the decorated windows as they finish their holiday shopping this weekend. Don’t miss the winners, as well as displays at All Souls (130 E. Broadway), Artists’ Shop (127 N. Higgins), Betty’s Divine (509 S. Higgins), Butterfly Herbs (232 N. Higgins), CREATE Art Bar (140 E. Front), Dana Gallery (246 N. Higgins), Hometana (312 N. Higgins), Lake Missoula Tea Company (136 E. Broadway), Mood Boutique (208 N. Higgins), MSO Hub (140 N. Higgins), Radius Gallery (120 N. Higgins), and Sage Accessories (259 W. Front St – Suite 2).

The Downtown Holiday Window Decorating Contest has been an annual holiday promotion in Downtown Missoula since 1999. Winners were selected by online community voting November 27- December 18 and receive a cookie box from Bernice’s Bakery or Mary’s Mountain Cookies to share with staff.

The windows will remain decorated for the rest of the holiday season. Missoulians are encouraged to come Downtown to enjoy the festive scenes at each business as they round out their holiday spending and ‘Put Their Money Where Their Heart Is’. Small businesses are the backbone of the Missoula-area economy, and many locally-owned small businesses have been drastically impacted by the pandemic. The community is asked to support our local economy and small businesses by shopping and dining in Downtown Missoula. Downtown businesses are extending hours of operation, offering special promotions, and providing personal touches and connections along the way.

Connect to the holiday spirit in Downtown Missoula. For more information, please call 406-543-4238 or email