What is SEO Marketing and How to Get Started?
Google and other popular search engines rank your website in terms of its SEO. Then, when consumers enter a particular keyword, your website will appear among the first few links. Due to this, search engine optimization helps you reach more customers and establish brand awareness.
But, optimizing your website is not the easiest task. You need to know exactly what elements and how to include them. That’s why we’ve come up with this detailed how-to guide. Let’s get into more detail and understand SEO marketing better.
Search Engine Optimization At a Glance
Search engine optimization, also known as SEO, is a very effective marketing strategy. Its main goal is to improve your website’s visibility on the most visited search engines. However, to create successful SEO marketing, you need to consider a few things.
Among the best methods are using related keywords, creating quality content, enhancing your website’s speed, including relevant links, and making the site mobile-friendly. By following these factors, more users will come across your web page.
In fact, stats show that 59% of customers use Google as their main source for researching products they want to buy. The rest rely on it to discover new and innovative goods or services. Therefore, you must ensure that your website will rank high.
Getting Started with SEO Marketing
SEO marketing is much more than using a personal email signature or making engaging ads. It is all about boosting the rank of your website. So, regardless of whether you plan to start your e-commerce journey on Shopify, Wix, WooCommerce, or any other platform, you need to stick to the 4 main SEO marketing tactics.
Keyword Research
Keywords play a huge role in search engine rankings. Their importance goes to a great extent, so if you don’t target the right keywords, the value of your goods won’t be so important. In fact, each keyword is connected to a website on the Web, meaning you need to include suitable ones.
Today, there are numerous tools that can help you find keywords that generate the most traffic. For example, you can use Ahrefs, Google Keyword Planner, Moz, or many others. These SEO tools allow you to browse through the most important keywords for your niche and products. However, there is one trick.
Keyword stuffing is an absolute no. Each term should be used strategically. Also, try not to use the first on the list. The online competition is huge, and you must be aware that other companies may have budgets that are way over your limit. So, they probably have the #1 keyword, and if you use the same, Google will first show their site, and yours will be somewhere lower.
Analyze Your Competitors
Once you decide which keywords to use, it’s recommended to put them to the ultimate test. Simply put them in the Google search bar and see which websites appear at the top. Then, open them and explore their SEO strategy and how they have used the terms.
You can even use some of their posts for inspiration so you can get a clearer image of what direction to navigate your journey. If you’re a beginner and don’t have the necessary expertise, you can always use some of the SEO tools to help you make this analysis and develop high-quality content.
Optimize Images
Google doesn’t only take into account the written content. It cares about the image quality as well. Luckily, there are a few things to remember to help you optimize your images.
Alt text helps search engines to determine whether you offer reliable and valuable content. This is the text description that you must put on the photos you use. You’ll gain extra points if you include a keyword in the explanation.
Furthermore, use an optimal file format and image size. This will help you prevent slower loading times, as large images reduce your website’s speed and interfere with its performance. Keep in mind that it is proven that customers don’t want to wait for more than 3 seconds for a site to load.
Link Building
Link building refers to attracting reputable website links to your own. Basically, this strategy will show your visitors that you are indeed a reliable and worthwhile business.
But before you implement it, you must have a solid social media or local presence. Afterward, switch to offering and promoting your goods and services to credible sites and well-known companies. You can even write a blog that leads to your official web page or launch a PR campaign.
Greatest SEO Marketing Challenges
Each year, marketers face different challenges. Luckily, there is no success without hard work. So, let’s see the latest SEO marketing challenges you need to be aware of.
- Changing search engine algorithms: The search engine algorithm determines the website’s ranking. Still, this is a pretty tough job, as Google, for example, conducts rigorous tests and staying on the first page may not be as easy as it seems. Therefore, your website must follow the latest trends and changes in the algorithms.
- Rise of AI–generated content: One of the biggest threats to your SEO strategy is the growth of AI tools and content produced with their help. As Google stated, it rewards high-quality content, regardless of how it’s generated, which can be a drawback for many website owners.
- Including numerous SEO tools: While SEO tools help your search engine results, too many tools for different aspects can make your site cluttered and have a backward effect on its ranking results.
- Keyword stuffing: Using keywords is crucial, but you shouldn’t overwhelm your readers with them. They can take away customers’ attention from the main point, which is not a favorable outcome.
Final Words
SEO is one of the most beneficial techniques for boosting your business growth and getting ranked higher on the most famous search engines. However, you must fully understand this process. All you need to do is conduct keyword and competition analysis, focus on link building, and optimize your images.
If you do everything properly, your sales will soar after a while. Luckily, you can even rely on some of the best SEO tools available on the market. We wish you luck!