Small Business Saturday Kicks Off Holiday Season in Downtown Missoula

Small businesses are the backbone of the Missoula-area economy, and Missoulians are once again asked to “Put Your Money Where Your Heart Is” by shopping and dining in Downtown Missoula during Small Business Season, starting with Small Business Saturday on November 25.

Supporting small businesses has had an increased focus in recent years, and there has been a more finite emphasis on how small businesses – owned and operated by local Missoulians – build strength, diversity, creativity and sustainability in our local economy. Making purchases at locally-owned small businesses keeps dollars circulating in our own community and economy. Supporting our neighbors and friends who own local businesses provides resources to those who support our local non-profits, schools, sports teams and community initiatives. Spending money with small businesses in Missoula means those businesses can keep their doors open, their people employed, and support their families.

Alongside nearly 200 small restaurants and retail stores, the Missoula Downtown Association (MDA) will be welcoming those who join in the “Put Your Money Where Your Heart Is” movement to Downtown during Small Business Saturday. The Shop Small & Dine Local Headquarters will be at the corner of Higgins and E. Main from 10am-2pm. Coupons for complimentary hot chocolate, branded shopping bags, and handouts with Downtown specials will be available for pickup in front of the Paddleheads Post (140 North Higgins). Small Business Saturday in Downtown Missoula continually brings record sales for retailers.

As the community enjoys local shopping and dining, another way to support Downtown’s business is through the Missoula Downtown Gift Card. Accepted at over 200 locations, it’s the most versatile gift in Missoula. In 2022, over $520,000 in Downtown gift cards were sold, which means over half a million dollars will circulate among local businesses when the gift cards are redeemed. Missoula Downtown Gift Cards can be purchased at the Downtown Missoula Partnership (218 E. Main), the Paddleheads Post (140 N. Higgins) or online.

Adding to the Small Business Season atmosphere, the Downtown Missoula Window Decorating Contest will be open for public voting starting Friday, Nov. 24 continuing through Thursday, Dec. 14. It’s a great opportunity to walk around and enjoy holiday decorations with friends and family while shopping and dining in Downtown.

Additional holiday happenings include Holidays on Higgins (formerly known as Parade of Lights) on December 2, Teddy Bear Tea Parties on December 9-10, and free horse-drawn carriage rides provided by the Resort at Paws Up December 2-3, 9-10, and 16-17 from 12-4pm on E. Pine.

For more information on Small Business Season and other holiday happenings in Downtown Missoula, visit, or call the Downtown Missoula Partnership office at 406-543-4238.