What is Social Recruiting? A Guide for Beginners

You might have heard the term social recruiting, but what is it exactly? It can be a great way to find qualified candidates who might not otherwise be reached through traditional methods like job boards and recruitment agencies.

In this article, we’ll introduce you to social recruiting and show you how to get started.

What Is Social Recruiting all about?

So what is social recruiting exactly?  Social recruiting deals with finding and hiring new employees through social media platforms. This can include platforms like LinkedIn, Twitter, and Facebook, as well as specialized social recruiting platforms.

The main advantage of social recruiting is that it enables companies to connect with a larger pool of candidates. This is because potential employees are already active on social media platforms, so companies can reach them more easily. Additionally, social recruiting allows companies to know more about candidates before they even interview them.

The Benefits of Social Recruiting

There are so many advantages of using social recruiting. The top three benefits of social recruiting are highlighted below.

  • It’s a great way to find passive candidates—those who are not actively looking for a job but might be open to listening if the right opportunity comes along.
  • It also allows you to target specific demographics, such as recent graduates or people in specific geographic areas.
  • And finally, social recruiting is a great way to build your brand and showcase your company culture.

The Best Social Media Platforms for Social Recruiting

The best social media platforms for social recruiting vary depending on your business and what type of candidates you are looking to attract. Nevertheless, some of the most popular social media platforms for social recruiting include LinkedIn, Facebook, and Twitter.

LinkedIn is the best platform for social recruiting because it allows you to connect with professionals and potential candidates. Facebook is perfect for businesses that are looking to target recent graduates and young professionals, while Twitter is the best for businesses that want to reach out to a wide audience.

In addition to leveraging social media for recruitment purposes, organizations should not overlook the value of partnering with professional recruiting agencies and job boards. Incorporating professional assistance into your hiring strategy can significantly streamline the recruitment process. Partnering with agencies that offer contingent search services allows companies to benefit from expert recruiters who specialize in connecting with and evaluating top-tier talent. This approach not only saves time but also ensures that the candidates presented are highly qualified and closely aligned with the company’s needs and culture.

How to Create a Social Recruiting Strategy

Now that you understand what social recruiting is, it’s time to create a strategy for your business. Here’re a few tips to get you started:

  1. Define your goals. What are you hoping to achieve with social recruiting? More applicants? Higher-quality applicants? Increased brand awareness? Once you know what you’re trying to achieve, you can tailor your strategy accordingly.
  2. Identify your target audience. Who are you targeting with social recruiting? Knowing your main target will help you focus your efforts and create content that resonates with them.
  3. Create a content plan. What type of social media content will you post? Blog posts, images, infographics, videos? Plan out your content calendar in advance and make sure it aligns with your overall branding and recruiting goals.
  4. Use the right tools. Platforms like Hootsuite and Sprout Social offer detailed analytics and tools for scheduling posts, tracking keywords, and more.

The Do’s and Don’ts of Social Recruiting


– Make sure your company page is up-to-date and complete, with a profile photo, cover photo, and detailed information about your business

– Post interesting and engaging content that will capture the attention of potential candidates

– Use hashtags to make your posts more visible and to connect with other recruiters and candidates

– Follow other companies and individuals who are active in the social recruiting space.


– Do not post anything that could be considered spam or that would be unwelcome by potential candidates

– Do not fail to post regularly; social recruiting is most effective when it’s consistent

– Do not only post about jobs; mix up your content by sharing company culture photos, employee spotlights, and industry news.


Social recruiting deals with finding and recruiting potential employees through social media platforms. It is now popular among many businesses because of the high return on investment (ROI) and the opportunity to reach a large number of candidates. All necessary social recruiting information needed in this beginners’ guide has been provided in this article. Check out this link for more information about social recruiting: https://www.careerarc.com/social-media-recruiting/