Regardless of whether you own a startup or run an established business that has been operating for quite some time, reaching more people can be a nuisance. Increasing brand awareness is not an easy task; it requires a lot of money, time, effort, and resources. Without a strong market presence, your brand will never expand. Reaching new customers is hard, but what’s even more challenging is making sure that they will recall your brand when they need the products or services that you offer and choose you over your competition.
Here are effective strategies that will help your brand reach more people.
Guest Blogging
Making sure that your website is up and running, as well as maintaining your blogs and audience, are all very important. However, directing all your focus toward that area can prevent your business from growing; you will be stuck interacting with the same pool of people. This is when guest blogging for other websites can come in handy. For simplification, this process simply requires you to pitch and write blog posts for other blogging platforms or publications. Make sure that you deal with publications and blogs that apply to your industry. You can either search for blogs that are related to your desired industry using Google or by using specialized platforms that can help you with the process.
To choose the right publication, make a list of all potential platforms that you believe your brand is suitable for. You should compare each website’s blog content, social channels, and comments sections. This will help you find ones that can easily accommodate your content; it can be interesting if one or two blog publications can offer a fresh view on the topic. You should immediately start brainstorming blog post ideas that haven’t already been presented by the website you’re contacting. Each website has its submission guidelines that you should follow in your pitch.
Brand Voice
Your brand must have a voice for people to recognize it easily. You’ll want your brand to represent something that clicks with people as soon as they see a certain symbol or color scheme. If you’re branding in Cornwall, you can associate your brand with a topic of prime interest or a popular phenomenon associated with the area. An excellent example of a memorable brand voice would be associating Microsoft with the word “windows.”
You can also adopt a voice that suits your target audience and goes well with your purpose, whether it’s sentimental, motivational, emotional, funny, or smart. For example, a nonprofit organization that wants to collect donations for homeless children would adopt an emotional voice. Similarly, an athletic brand would represent itself through a motivational voice, and an entertainment platform would essentially sound fun.
Think of how McDonald’s goes hand in hand with happiness. With the right tone and the audience’s ability to associate your brand with other elements, you will build success in no time.
Search Engine Optimization
SEO is one of the most effective and important ways to get your brand more exposure in today’s world. While it may seem overly complicated, the concept of search engine optimization is very simple. SEO is basically how to make your brand easily discoverable on search engines. Essentially, you want your brand to be the first, second, or even third result on the first search results page. Most people rarely ever make it to the second Google search results page, because they will have already found what they’re searching for. This is because these websites use great SEO.
To improve your SEO, you need to research popular keywords within your industry. Find out what your target audience searches for on google and build your content around these topics.
A photo fashion brand’s target audience is likely to search “summer 2021 trends” The brand may then create a post titled “10 Summer 2021 Trends That You’ll Absolutely Love.” Many websites are designed to help you find out which keywords are the most popular in your industry. For better results, you can outsource an SEO specialist to handle this matter entirely.
Standing out in a pool of competitive brands can be very hard, especially if you are a startup in an industry that’s dominated by big names. Your inability to reach out to new audiences may feel incredibly frustrating, understandably so. However, always remember that it’s a phase that every new business has to go through. With the right strategies and dedication, your brand will reach more people quickly and effectively.