The modern business world vastly differs compared to how it was twenty years ago. In the current digitalized era everything can be managed with a mere push of a button and anything can be accessed at the end of a click of a mouse. While it may appear that business marketing has greatly advanced to a level older generations may not recognize, there are still a few resemblances that remain present.
Our business endeavours often can be managed on the internet, and when they are not in spite of that, the internet is still present in some form in their foundation. No matter what job you perform, your business may be manual, but the internet will have played a part. In order to get exactly what they are looking for, consumers nowadays are increasingly more likely to research for a product or a service online instead of collecting numbers from the Yellow Pages as was the practice in the olden days.
Marketing Strategies Still Present
The methods of communication in the 21st century have changed radically. The most common marketing content used by businesses are pop-up ads, TV commercials, and street billboards. Although this seems to be a grand gesture, sure to grab people’s attention, there are subtler methods of marketing that are not always considered but nevertheless are very effective. Although much of our communication occurs on the internet, growing your business with SMS marketing, albeit not the most common approach, provides numerous benefits that can have a great impact on your business and on how well it will develop.
Marketing Items
Human beings naturally look for lower prices. Items that can be given away free that carry your emblem or logo on them will not only be free advertising, it will also leave the client with a sense of satisfaction. For example, a pen with your company’s logo on it – they may keep that same pen for a long period of time and all of the people who they meet in their life will see your logo and wonder how they too can get one of those neat pens.
Direct Email or Social Media
Approaching your potential clientele directly is usually the best way to grab people’s attention and you will be more likely to make new clients. While previous methods of calling have become less popular, the internet has provided business owners the opportunity of cold calling via email and social media. The presence within social media, to spread the word of your business can create loyal customers who will remain with your company until the end.
Flyers and Posters
This is a popular method of marketing businesses. However, it will only really work if your business is local. Internet-based businesses can scarcely attract any interest through posters and flyers. However, the small local business still can. Handing flyers and posters out personally is a great method to personally get involved with potential clientele, as individuals are more likely to hire you if they feel comfortable and at ease and that a rapport has been developed. These individuals you approach personally are also more likely to become long-term clients that will want to stay with your company.
Deciding On A Marketing Platform
Know your business
The very first thing you need before deciding which marketing platform suits your business is to initiate an analysis of your marketing goals and how you envision your business’s development. Whatever your objective, make sure it is clear and refer to it when deciding the right marketing platform for your business.
Consider Your Budget
As you may already be aware, marketing platforms are an investment, therefore it is crucial that you comprehend the value of having the most suitable one for your business, and follow up by including it in your marketing budget. When correctly, the cost of purchasing a marketing platform will be rewardingly outweighed by the effects that it will have on your revenue.
Do I really Need a Marketing Platform
Understandably, many businesses believe that they can live within a world where they do not require a marketing platform in place, as businesses have always survived without it in the olden days. This is why you should consider today’s world of business and how much it has advanced before you make your decisions. In the midst of technology, your customers’ behaviour has modified in many ways. The way they access information, the things that influence them, and even their purchasing practices are now more digitally inclined than previously. You are fronting slightly unknown challenges. You should gather and analyse data for customer profiling and marketing content. In order to achieve this, you will need a tracking tool, as well as to combine all your channels. These can be time-consuming and difficult to do without a marketing platform.
Effective marketing begins with a reflected, well-informed marketing platform. A good marketing method supports you to understand and focus on your vision, mission and business objectives and outlines the steps you need to take to achieve these. The marketing platform you choose affects the way you run your entire business, therefore it must be planned and developed uniquely with your business in mind.