Internationally Renowned Barbara Wold in Missoula for Business Workshops May 7-8

Barbara Wold, known world-wide for her expertise in retail sales and tourism, will be in Missoula May 7-8 for three business development workshops and a keynote luncheon, offered by the Missoula Downtown Association. Her visit to Missoula immediately follows the keynote presentation at the 2015 Montana Economic Developers Association annual conference May 5.

With expertise in consumer trends, marketing strategies, customer service and much more, Wold will offer three business workshops on Thursday, May 7, and Missoula business owners, managers and frontline staff are invited to attend. The three business workshops are:

8-9:30 am  Customer Service that Wows!

10-11:30 am   Create a Distinct & Powerful Presence for Your Business

9:30-5pm  Customer Service that Wows!

Wold will also be the featured guest at the MDA’s Business Development Keynote Luncheon, presenting on How the Business World is Changing Today Friday, May 8 from 11:30 am to 1:30 pm at the Holiday Inn Downtown.

85a6c2164a9df429ff13cc36c36e0c8d_400x400All sessions will be held at the Holiday Inn Downtown (200 S. Pattee) and require pre-registration by Monday, May 4. Interested individuals can register online at, and fees range from $15 to $55 per session, with discounts for groups and MDA members

“The Missoula Downtown Association is very fortunate to attract Barbara Wold to Missoula,” said Heidi Starrett, President of the MDA Board. “We see this as an extraordinary opportunity for our members, and other Missoula-area business professionals, to learn from one of the most knowledgeable professionals in the industry. She has a vast array of experience in consumer buying patterns, tourism and hospitality, sales and customer service management, marketing strategies, business relations and human assets. Her thought-provoking ideas will be inspiring and motivating.”

Wold has worked with countless downtown organizations, shopping centers and national-brand retailers across the globe, teaching in more than 20 countries and across the United States. She is a representative for the International Council of Shopping Centers (ICSC) and has presented at several International Downtown Association (IDA) conferences.

Wold’s workshops are best suited for entrepreneurs, business owners, frontline lodging, retail and dining employees and those who want to improve the customer experience. Sponsored by the Downtown Business Improvement District (BID) of Missoula and the Holiday Inn Downtown, these workshops will be the best professional development opportunities for Missoula-area entrepreneurs and their employees this year.

For more information on the Barbara Wold workshops, visit or contact Community Development Manager Noreen Humes via phone (543-4238).