New “Zoo City” License Plate Provides Recreation Grants for Low-Income Kids

Teach A Kid To Swim.  Connect A Child With Nature.  Share The Fun! 

Display your Missoula cred and help low-income kids enjoy swim lessons, day camps, youth sports and more!

The City of Missoula is pleased to announce the release of the new Parks and Recreation license plate, featuring Missoula artist Monte Dolack’s iconic print, “Zoo City”—a panoramic view of all we Missoulians hold dear.

 Proceeds from the plate go directly to “Share The Fun” Youth Recreation Grants for low-income families.

“At the City of Missoula, we take fun seriously, because we know that kids who are actively engaged in fun recreational activities are healthier, happier citizens. We also know that most Missoulians take that fun seriously, too, and hope you’ll help Parks and Recreation ensure that every child in Missoula can participate in all we have to offer.”  

Missoula Mayor John Engen

Missoula kids are not immune to the childhood obesity epidemic, and the need is great. Parks and Recreation provides low-cost, neighborhood-based programming to keep kids active and engaged.

•28% of Missoula’s third-graders are overweight or obese.

•84% of Missoula students in grades 2-12 don’t get the recommended levels of daily physical activity.

•32% of students in Missoula County Public Schools meet low-income guidelines to qualify for free or reduced-price school meals.

Purchase the plate at your County Treasurer’s office for $20, plus a one-time registration fee of $20. Visit to learn more.


Read more about Splash Montana and Currents Indoor Water Park.  See current Missoula Parks & Recreation Summer Guide.