In this article, John Yovetich of Missoula Postnet will discuss the Benefits of Saturation Mailing Extended to Flat-sized Mail
Saturation mail service offers a low cost means for businesses wanting to “saturate” a direct mail message within a localized area (radius from your business, particular neighborhood, city or county).
A saturation mailing is typically addressed to “Postal Customer” and delivered to all recipients in a specified postal carrier route. Because saturation mailings are so quick and easy for the Post Office to process, they pass the savings on to the mailer – saving you 20-25% off the cost of standard mail and as much as 50-60% off the cost of first class mail.
For years, marketers have taken advantage of saturation mail service when sending postcards. Now, the U.S. Postal Service (USPS) has announced that it will allow companies to do saturation mailings with flat-sized mail pieces, like letters or flyers. Previously, flat-sized saturation mail service was only available to government agencies and on rural routes. The USPS hopes that simplified addressing will help local small and midsize businesses drive more traffic and attract new customers.
Under the new direct mail rules, businesses won’t have to purchase pricey mailing lists or spend extra time addressing every envelope they send. Instead, businesses can simply put “Postal Customer” on envelopes or parcels intended for a designated route, and provide enough items for every active address. Paul Vogel, chief marketing officer for the USPS says, ”Simplified addressing will serve as the on-ramp for many small businesses trying to reach their audiences within a specific geographic range.”
John Yovetich is the owner of Missoula Postnet, a full service printer, copy center and authorized shipping facility. You can reach John at 406-543-4445.